AXELRATION PROGRAM

Your product works. Your market is ready. Now it's time to scale.
In 12 intensive weeks, you'll structure your growth, secure funding, and fast-track expansion—guided by top experts and investors.

From idea to reality

• October 24: The entrepreneur – Leadership & growth mindset

Market strategies and commercial growth

• October 31: Product development – Differentiating yourself in a market
• November 7: Your target market – Identifying and attacking the best opportunities
• November 14: Sales Optimization – Structuring a pipeline that converts
• November 21: Customer Acquisition & Retention – Maximizing long-term value

Financial optimization and economic model

• November 28: Cost & Revenue Structure – Controlling your margins to scale
• December 5: Financial Model – Building a business that attracts investors

Valuation and preparation for fundraising

• January 9: Valuation – Positioning your company to maximize its value
• January 16: Funding Opportunities – Finding and attracting the right investors
• January 23: Visibility & Public Relations – Building a strong brand

Pitch and final preparation

• January 30: Dry-run – Advanced preparation for the pitch
• February 6: Meeting with investors

Discover the expertise of recognized leaders in their field, be inspired by special guests who will share their experiences and advice on how to take your business to new heights.

• Romain Bessuges-Meusy - CEO and co-founder, Axeptio‍
• Florence Brouillard - CEO, Brouillard RP‍
• Dominic Gagnon - CEO and co-founder, Connect & Go‍
• Geoffrey Blanc - General Manager, CyberImpact‍
• Thomas Gauthier - CEO and co-founder, Liquid Docs‍
• William St-Pierre, CEO and co-founder, Mechasys
• Gary Arpin - Director and consultant, National PR
• Rafael Van Coppenolle - Product Director, Nexapp‍
• Myriam Jessier - CEO and founder, PRAGM
• Dominic Morin-Proulx - COO and co-founder, Proventum‍
• Jade Doucet-Martineau, CEO and co-founder, Puzzle Medical Devices‍
• ‍Sophie Legendre - Coach and founder, Sophie Legendre Solutions‍
• Simon De Baene - CEO and co-founder, Workleap

Finances, banks and investors

• Stéphane Caron - AQC Capital
• Mathieu Harrison - BDO
• Nicholas Gravel - BDC
• Despina Papadopoulos - National Bank of Canada
• Mathieu Apuzzo - National Bank of Canada
• Nicolas Jacques Bouchard - Cowboy Ventures
• Robi Guha - Private Investor
• Isaac Souweine - Pendure Ventures

Fasken

• Alexie Amyotte
• Constantinos Ragas
• Guillaume Synnott
• Rhonda Grintuch
• Soleïca Monnier

Other surprise guests will be confirmed in the coming weeks.

Contact us to learn more about the program's sponsorship plan.
We would be happy to present our program in detail and the different options available during the course.

Click HERE to contact us, or send us an email at info@axelr.ca.

Terms of Service

The provision of Services by Consultants AXELR inc. (the “Service Provider”), which includes the Participant's access to and participation in the “AXELRation” entrepreneurship training program (the “Program”), as well as the use of any Material or other information obtained in connection with the Program and Services, is subject to and expressly conditional upon compliance with these terms of service (the “Terms of Service” or the “Agreement”) by the individual or legal entity identified in the Registration Form (the “Participant”).

It is understood that the Participant's acceptance of these Terms of Service does not guarantee in any way the Participant's participation in the Program or any other entrepreneurship training program managed by the Service Provider or its affiliates, which will be determined by the Service Provider at its sole discretion. 

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1. Definitions
   1. “Affiliate” means an entity that, directly or indirectly, through one or more intermediaries, controls, is controlled by, or is under common control with, the entity in question. For this purpose, “control” means the power, direct or indirect, to direct that entity and to enforce its policies, or the power to have that power exercised by someone else, whether by virtue of the beneficial ownership of voting securities, under a contract or in any other manner.
   2. “Material” means information, documents, forms, templates, methodologies, delivery strategies, approaches and practices, generic software tools, routines, frameworks and components, general content, research and general documents, training documents, application building blocks, templates, analytical models, project tools, development tools, inventions, solutions and descriptions thereof, as well as ideas or know-how, which have been made available to the Participant by the Service Provider or its Affiliates in the context of the Participant's participation in the Program.
   3. “Participant Data” means all of the Participant's records, data and information, including the Participant's Confidential Information, that are submitted, published, displayed or transmitted to the Service Provider or its Affiliates by the Participant in connection with the Participant's confirmed or potential participation in the Program. “Participant Data” excludes the Service Provider's Confidential Information, Material and Services.  
   4. “Party” means the Service Provider or the Participant, and “Parties” means both.
   5. “Representatives” means a Party's or its Affiliates' employees and consultants, as well as their legal and financial advisors.
   6. “Services” means the services provided to the Participant by the Service Provider or its affiliates, including the provision of the Program and the supply of the Material.
   7. “Registration Form” means the registration form provided by the Service Provider to the Participant in connection with the Participant's application for admission to the Program. For the purposes hereof, the Registration Form shall be deemed to include these Terms of Service.
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2. Access to and use of the Material
   1. Access. If the Service Provider agrees, in its sole discretion, to admit the Participant to the Program, it will grant the Participant a limited, non-exclusive, revocable, royalty-free, non-transferable and non-sublicensable license to access and use the Material during the term of the Program and solely to support and facilitate the Participant's participation in the Program.
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3. Participant's obligations
   1. Permitted use and restrictions. If the Service Provider admits the Participant to the Program, the Participant must participate in the Program and use the Material in accordance with this Agreement at all times. By participating in the Program and using the Material, the Participant agrees not to: (a) sell, resell, rent, transfer, assign, distribute, use on a time-sharing basis or commercially exploit the Material, or grant a license or sublicense to it; (b) make the Material available to any party other than the Participant; (c) collect, transmit or process any material that is counterfeit, obscene, threatening, defamatory or otherwise illegal or tortious, including material that is harmful to children or that violates the privacy rights of a third party; (d) impersonate another person or entity, or make misrepresentations about its affiliation with another person or entity; (e) attempt to gain unauthorized access to the Material or any other property belonging to the Service Provider; (f) access the Material or participate in the Program for the purpose of designing a similar or competitive product; (g) copy, translate, reverse engineer, disassemble or decompile the Material or any part thereof, or create derivative works therefrom. 
   2. Participant Data. The Participant is solely responsible for the accuracy, quality, integrity, legality, reliability and appropriateness of all Participant Data. The Participant represents and warrants that it has obtained all necessary rights, permissions and consents for the collection, processing, use and transfer of Participant Data in connection with the provision of the Services by the Service Provider or its affiliates. The Participant agrees that the Service Provider may use the Participant Data as necessary to provide the Services, including to determine whether the Participant is eligible for the Program.
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4. Fees 
   1. Billing. Unless the Parties agree otherwise in the Registration Form or in any other document signed by the Parties, the Service Provider will invoice the fees within a reasonable time of the Participant's admission to the Program. This invoice will include all fees payable by the Participant for the Services, which must be paid in accordance with section 4.2.
   2. Payment terms. Unless the Parties agree otherwise in the Registration Form or in any other document signed by the Parties, the Participant agrees to pay the Program participation fees no later than 30 days after the invoice date. Overdue payments bear interest at an annual rate of 18%. All amounts are payable without set-off, deduction or withholding and all fees paid are non-refundable.
   3. Taxes. Prices exclude taxes, duties, levies, tariffs or other fees imposed, assessed or levied by or under the authority of any governmental entity, which will be added to the price when required by law. The Participant is solely responsible for the payment of all such taxes, with the exception of taxes based on the Service Provider's income. If the Service Provider is legally required to collect from the Participant and remit taxes related to the Participant's consumption of the Services hereunder, the Participant agrees to promptly reimburse the Service Provider for any amounts paid by the Service Provider. 
   4. Suspension. If any amount owed by the participant is overdue, the Service Provider reserves the right to suspend the Participant's participation in the Program and their access to the Material, without limiting its other rights and remedies, until such amounts are paid in full.
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5. Ownership
   1. Ownership of Material. The Service Provider owns or is authorized to use and exploit all rights, titles, and interests in the Material, including all related intellectual property rights. The Participant must not remove or alter any copyright, trademark, or other proprietary notices of the Service Provider contained in the Material. The Service Provider reserves all rights not expressly granted to the Participant under this Agreement.
   2. Ownership of Participant Data. The Participant owns and retains ownership of the Participant Data. Subject to the Service Provider's confidentiality obligations, the Participant hereby authorizes the Service Provider to use the Participant Data as necessary for the Service Provider to provide the Services to the Participant. 
   3. Participant Trademarks and Logos. The Participant grants the Service Provider a limited, royalty-free license to display the Participant's trademarks and logos provided or otherwise identified by the Participant in the Material and in marketing and other materials promoting the Program and the Service Provider's services.
   4. Feedback. The Service Provider may freely use, without compensation, any suggestions, enhancement requests, recommendations, or other feedback provided by the Participant regarding the Services (the "Feedback"), and the Participant hereby grants to the Service Provider an irrevocable, worldwide, royalty-free right to use or implement all Feedback (or any portion thereof), including all intellectual property rights associated therewith.
   5. Statistical Information. The Participant authorizes the Service Provider to monitor the Participant's use of the Material and to use the data relating to such use, as well as the Participant's participation in the Program, in an aggregated and anonymous manner to compile statistical information relating to the provision of the Services or to support benchmarking or the development of future versions of the Services. The Participant agrees that the Service Provider may make such aggregated and anonymous information publicly available, provided that such information does not identify the Participant and its Confidential Information. The Service Provider owns and retains all intellectual property rights in such statistical and performance information.
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6. Confidentiality
   1. Confidential Information. All proprietary or non-public information disclosed by one Party or its Affiliates (the "Disclosing Party") to the other Party or its Affiliates (the "Receiving Party"), including, but not limited to, software, participant lists, material, drawings, trade secrets, codes, data, inventions, algorithms, know-how, ideas, intellectual property, the terms of the Registration Form, and all other commercial, technical, and other information of a Party or its Affiliates (including, in the case of the Participant, the Participant Data, and in the case of the Service Provider, the Material and the Services) is confidential (the "Confidential Information"). Confidential Information includes information that a reasonable person would consider confidential given the nature of the information and the circumstances of its disclosure. The Receiving Party agrees to keep all Confidential Information of the Disclosing Party strictly confidential and (i) not to disclose any Confidential Information of the Disclosing Party, directly or indirectly, to any third party, and (ii) not to use, copy, evaluate, or incorporate Confidential Information of the Disclosing Party for any purpose not contemplated by this Agreement. Each Party retains ownership of its Confidential Information. 
   2. Exceptions. The above confidentiality, use, and non-disclosure obligations do not apply to information (i) that is or becomes publicly available without violation of a confidentiality obligation, (ii) that the Receiving Party can prove, with supporting documentation, was already known to it without a confidentiality obligation, (iii) that is disclosed to the Receiving Party by a third party in good faith who has the right to disclose it, or (iv) that the Receiving Party can prove, with supporting documentation, was independently developed by it without using the Disclosing Party's Confidential Information. 
   3. Representatives. The Receiving Party may disclose the Disclosing Party's Confidential Information only to its Representatives (i) who specifically need such Confidential Information for the purposes for which it was provided under this Agreement, (ii) who have been duly informed by the Receiving Party of the confidential nature of the Confidential Information, and (iii) who are bound by confidentiality and non-use obligations as stringent as those provided herein.
   4. Mandatory Disclosure. If the Receiving Party is required to disclose the Disclosing Party's Confidential Information under any legal or regulatory requirement, the Receiving Party, to the extent legally permitted, must promptly notify the Disclosing Party of such requirement, allow the Disclosing Party to seek any appropriate injunction or protective order or to take any other action it deems appropriate in the circumstances, and cooperate with the Disclosing Party in obtaining such protective measure.
   5. Injunctive Relief. Each Party agrees that the unauthorized use or disclosure of the other Party's Confidential Information may cause irreparable harm to the other Party and its Affiliates and agrees that the other Party and/or its Affiliates will be entitled, in addition to any other available remedies, to seek immediate injunctive relief and any other equitable relief.
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7. Warranties and Disclaimers
   1. Party Representations. Each Party represents and warrants (i) that it has all necessary power and authority to enter into and perform this Agreement and (ii) that this Agreement constitutes a valid and binding obligation against it in accordance with its terms.
   2. Disclaimer. The Service Provider and its affiliates make no warranties regarding the Services. Without limiting the generality of the foregoing and to the maximum extent permitted by applicable law, the Service Provider and its affiliates expressly disclaim all implied and statutory warranties. The Service Provider and its affiliates do not represent or warrant that the Material or Services will be error-free.
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8. Indemnification
   1. Indemnification by Participant. The Participant, at its expense, will defend and pay any settlement amount or damages awarded by a court of last resort arising out of (i) a claim, suit, or proceeding by a third party alleging that the Participant Data violates any data protection or privacy law or infringes a third party's intellectual property; or (ii) any other breach of this Agreement or false or misleading statement made by the Participant or its Representatives.
   2. Conditions. The Participant's obligations under this Section 8 are conditional upon the Service Provider (i) giving the Participant prompt written notice of any claim under this Section, (ii) giving the Participant exclusive control of the defense or settlement of the claim, and (iii) cooperating in the investigation and defense of such claim or claims. The Participant must not settle any such claim that adversely affects the rights or interests of the Service Provider or imposes additional obligations on the Service Provider, nor consent to a judgment in this regard, without the Service Provider's prior express written consent.
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9. Liability
   1. Limitation of Liability. Notwithstanding anything to the contrary, the aggregate liability of the Service Provider and its Affiliates arising out of or relating to the Material, the Services, and this Agreement, whether under contract, tort, civil liability, or any other theory of liability, will in no event exceed the amount paid to the Service Provider by the Participant for its participation in the Program.
   2. Disclaimer of Liability. Notwithstanding anything to the contrary, in no event will the Service Provider and its affiliates be liable for any indirect, punitive, special, or exemplary damages or other damages or similar damages of any kind (including loss of revenue, profits, use, or other economic advantage) resulting from or arising in any way out of the Material, the Services, or this Agreement, even if the Service Provider and its affiliates have been previously advised of the possibility of such damages or could have reasonably foreseen them.
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10. Term and Termination
    1. Term. The right to participate in the Program and access the Material begins on the date designated by the Service Provider and remains in effect until the end of the Program, unless otherwise decided by the Service Provider.
    2. Termination for Cause. Each Party may terminate this Agreement: (i) upon 15 days written notice if the other Party breaches its obligations under a material provision and fails to remedy such breach before the end of such 15-day period or (ii) with immediate effect upon written notice to the other Party if the other Party ceases its activities, becomes bankrupt, has made an assignment of property, or is declared insolvent. The Service Provider may temporarily suspend the performance of its obligations during any period granted to the Participant to remedy a breach.
    3. Termination for Convenience. The Participant hereby waives any right they may have to terminate this Agreement before the end of the Program, including any right under articles 2125 and 2129 of the Civil Code of Quebec.
    4. Termination in Case of Refusal of Admission. This Agreement will be automatically terminated if the Service Provider refuses, at its sole discretion and at any time before the start of the Program, to admit the Participant into the Program. 
    5. Termination in Case of Default of Payment. If the Participant fails to pay an invoice issued by the Service Provider within the time specified in section 4.2, the Service Provider may immediately terminate this Agreement.
    6. Effects of Termination or Expiration. Upon termination or expiration of this Agreement: (i) the Participant's right to access and use the Material, and all licenses granted to the Participant hereunder, will immediately terminate, and (ii) the Participant must permanently destroy all copies of the Material and Confidential Information of the Service Provider and, upon request, certify in writing that it has not retained any copies. At the Participant's request upon expiration or termination of this Agreement, the Service Provider and its affiliates will permanently destroy all copies of the Participant's Confidential Information and, upon request, certify in writing that they have not retained any copies. Termination or expiration of this Agreement will not affect, cancel, or waive any fees accrued before the date of termination or expiration or any fees otherwise payable to the Service Provider and its Affiliates.  
    7. Survival. Sections 5, 6, 8, 9, 10.6, 10.7 and 11 will survive the expiration or termination of this Agreement.
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11. Miscellaneous
    1. Entire Agreement. These Terms of Service, together with the Registration Form, constitute the entire, final, complete and exclusive agreement between the Parties and supersede all prior agreements, representations or proposals, oral or written, and all negotiations, conversations or discussions between the Parties relating to the subject matter hereof. In the event of conflict or inconsistency between the provisions of these Terms of Service and those of the Registration Form, the terms of the Registration Form shall prevail. 
    2. Modifications. This Agreement may be modified by the Service Provider upon written notice to the Participant, and the Participant's continued participation in the Program will be deemed acceptance of such modification. The Participant may not modify any provision of this Agreement without the Service Provider's prior written consent. 
    3. Relationship. The relationship between the Service Provider and its affiliates, on the one hand, and the Participant, on the other hand, is one of independent contractors. Nothing in this Agreement is intended to establish a partnership or joint venture between the Parties, to constitute one Party as the agent or representative of the other Party, or to authorize one Party to make or enter into any commitments for or on behalf of the other Party, nor shall it be construed as such.
    4. Assignment. Neither Party has the right to assign this Agreement without the other Party's prior written consent, which consent may not be unreasonably withheld. Notwithstanding the foregoing, (i) a Party (the "Assignor") may assign this Agreement and its rights and obligations hereunder in connection with the sale of its business or assets, including by merger, sale of assets or otherwise, but only if the acquirer of such assets or business agrees to be liable to the other Party for all obligations and commitments hereunder and agrees to be bound thereby in place of the Assignor, and (ii) the Service Provider may assign this Agreement and its rights and obligations hereunder to an Affiliate. Any purported assignment in violation of this section is void. This Agreement binds and benefits the Parties, their respective successors and permitted assigns. With the exception of the Service Provider's Affiliates, there are no third-party beneficiaries to this Agreement.
    5. Force Majeure. The Service Provider will not be liable for delays, failures to perform, damage, loss or destruction, or malfunction of any equipment, or any consequence thereof, caused or occasioned by any cause beyond its reasonable control (a "Force Majeure Event"). If the Force Majeure Event continues for more than 30 days, the Service Provider may terminate this Agreement upon written notice to the Participant. 
    6. Publicity. The Participant hereby authorizes the Service Provider to mention the Participant and the nature of the Services and to use the Participant's name, trademarks and logos for the purposes of the Service Provider's business development initiatives and marketing purposes, including on the Service Provider's website, in press releases and in social media publications. In doing so, the Service Provider will comply with the directives and guidelines provided to it by the Participant in writing. 
    7. Severability. If any provision of this Agreement is held to be unenforceable by a court, that provision will be limited or eliminated to the minimum extent necessary so that this Agreement otherwise remains in full force and effect.
    8. No Waiver. The failure of a Party to enforce any right granted to it hereunder or to take action against the other Party in the event of a breach hereof shall not be deemed a waiver by that Party as to the subsequent exercise of rights or subsequent action in the event of future breach.
    9. Governing Laws and Jurisdiction. Unless the Parties agree otherwise in the Registration Form, this Agreement is governed by and shall be construed in accordance with the laws of Quebec and the federal laws applicable therein, excluding their conflict of law rules. Unless the Parties agree otherwise in the Registration Form, the courts of the province of Quebec, judicial district of Montreal, shall have exclusive jurisdiction over this Agreement.

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AXELRation Privacy Policy

Thank you for your interest in AXELRation. This training program, offered by entrepreneurs for entrepreneurs, supports start-up companies in Quebec to maximize their potential and prepare them for the expansion phase. 

To facilitate the program and offer it to you, we need to process personal information. This privacy policy describes how we collect, use and disclose this personal information when you visit our website, when you register for and participate in the AXELRation program, or when you contact us or interact with us about the program. It also describes your rights regarding your personal information.

By providing us with your personal information after being informed of this policy, we assume that you consent to the collection, use and disclosure of your personal information as described below.

1. How we collect your personal information

• In most cases, we collect your personal information directly from you when you submit an application to the AXELRation program or when you contact us by phone, email or through an online form.
• In some cases, with your consent or if authorized by law, we may collect your personal information indirectly from our partners or from public sources such as LinkedIn. 
• We may also collect your personal information through cookies or similar tracking technologies. For more information, please see the section How we use cookies \* MERGEFORMAT  \* MERGEFORMAT How we use cookies.
• Photos and videos may be taken during the program.
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The personal information we collect

We only collect the personal information we need to facilitate the program and offer it to you, including:

• Your contact information, such as your first and last name, email address, postal address, and telephone number.
• Information about your professional background, such as your educational background, work experience, job title, participation in company activities, fields of interest, and reasons for applying to the AXELRation program.
• Technical information, such as your IP address, connection date and time, and browsing history on the site.
• Financial information, such as your payment card or bank details.
• Information about your health, such as your dietary restrictions, including allergies.
• Photos or videos of you during program sessions and activities, with your consent.

2. Why we collect your personal information

We collect your personal information for the following purposes:

• To operate, maintain, improve, and provide you with our website. 
• To provide you with the services, support, and information you request.
• To assess your application and eligibility for the AXELRation program.
• To register you for the AXELRation training program if your application is accepted.
• To facilitate your participation in the AXELRation training program and related activities.
• To process payment of fees for the program.
• To send you our newsletter, with your consent. 
• To ensure that the meals offered comply with your dietary restrictions.
• To promote the program and disseminate it on our various media as well as on those of our main partner Fasken.

3. How we use cookies

Cookies are small data files transferred to your browser, which can then be stored on your hard drive. We use these cookies on our website to record your preferences and ensure that our website functions correctly. The information collected by cookies may include your IP address, location information, information about your device, and your browsing activity. 

Necessary cookies are essential for the operation of our website and cannot be disabled. 

If you want to disable preference cookies, you can configure your browser to refuse cookies before using the website or manage your choices here. However, without these technologies, some features of our website may not be available.

4. Who we share your personal information with

We share your personal information with our partners, potential investors, and our service providers in order to make the website available to you and improve your experience of the AXELRation program. The list below is not exhaustive:

Parties

What they do for us

Fasken Martineau DuMoulin LLP

Principal partner, hosting and sponsoring training activities and other activities related to the AXELRation program.

As part of our collaboration, some of your personal information will be shared with Fasken to enhance your experience throughout the program, including for Fasken's promotional purposes, and to offer one-on-one meetings with high-potential AXELRation entrepreneurs.

Our service providers, such as Uroboro

They provide various services to enable us to offer the program or the website. For example, Uroboro provides us with website hosting services. Brouillard helps us with our public relations.

As part of their service offerings, they may access some of your personal information.

Sponsors and potential investors

As part of our collaboration with various program partners and potential investors, some of your information (name, company, sector, etc.) will be shared with them to maximize your experience throughout the program.
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Security 

We use appropriate physical, administrative, and technological safeguards to ensure the confidentiality and security of the personal information we hold. However, no security measure is absolute or guaranteed. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security or accuracy of the information you have provided to us has been compromised), please contact us immediately using the contact information in the Contact Us section.

5. Where we store your personal information

We store your personal information in Quebec. However, it is possible that your personal information may be disclosed outside of Quebec or Canada, where personal information protection laws may differ. In this case, we ensure that your personal information benefits from an equivalent level of protection, for example, by using contractual measures. However, law enforcement and national security agencies in those countries may have access to your personal information.

6. Your rights regarding your personal information

You have the following rights regarding your personal information:

• Right of access: You can request access to and obtain a copy of the personal information we hold about you.
• Right of rectification: You can ask us to correct errors or omissions regarding your personal information. If you demonstrate that the personal information contained in our files is inaccurate, ambiguous, or incomplete, we will modify it. We will also rectify any personal information whose collection, communication, or retention is not authorized by law.
• Right to withdraw your consent: You can request to withdraw your consent to the use or disclosure of your personal information. Withdrawing your consent may mean that we are no longer able to process your request or offer you the opportunity to participate in the AXELRation program. In all cases, we will inform you of the consequences of your request before taking any action.

To exercise your rights, please refer to the section "Contact Us". We may ask you for proof of your identity before responding to your request.

7. Changes to this privacy policy

We may update this privacy policy from time to time. All changes will be posted on our website. We encourage you to periodically review our website to ensure you are always aware of the most recent version of this privacy policy.

8. Contact us

If you have any questions or concerns about our personal information protection practices, or if you wish to exercise your rights regarding your personal information, please contact AXELR's Personal Information Protection Officer at cedrik@axelr.ca

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